How to Get the Best Out of your Remote Social Media Team 

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Nowadays, it’s rather easy to find individual social media specialists online. All you need is a Google search and the patience to browse through hundreds of freelancers profiles until you find the right ones for your needs. 


Of course, the process of putting together a remote team is more complex, but it’s not that different from building a regular team. You just have to learn how to adapt the communication strategy to include everyone in the conversation. 


Plus, a remote team is a fantastic option for small businesses looking to cut down on costs without sacrificing quality. It also broadens your reach and view of the world since This way, you get to connect with specialists from all over the world. Still, this doesn’t mean you won’t have to get involved and provide support. Even a remote team needs monitoring and communication in order to stay productive and on point with your business goals. 


Therefore, let’s discuss what you can do to support your social media remote team while also making sure the business is moving forward. 

Rethink your Communication

You are putting together a team made of complete strangers who most likely will never meet. Plus, their cultural backgrounds are (usually) different if you’re choosing members from the global talent pool of freelancers. While an onboarding plan can get them integrated into their new roles and company culture, you need to find a way to effectively do this remotely. In addition, you need to think about how your remote team are going to interact with each other and participate in said work culture.

You can’t apply the same communication and presentation systems you’d use with an on-site team. Take into consideration these differences and provide them with tools to communicate with each other. Apps like Slack, Hangouts, or Microsoft Teams are great for this type of projects, but you should also organize video meetings so the members can interact with each other in a virtual face-to-face scenario.

It is essential to encourage employees to talk to their colleagues the same way they would if they were at the office. For example, daily catch-ups and chitchats such as wishing a “good day” to each other in the morning and making time to hang out over your morning coffee will help them feel a little less remote. Today many organizations also encourage their team members to participate in different training programs for remote communications. These programs help them adapt to various communication styles and increase their performance.

Provide the Equipment

Social media work implies analysis, creativity, and attention to detail. It also requires patience and the skills to connect with the audience at a deeper level. Luckily, anyone with a smartphone or tablet and good internet connectivity can take care of a social media account, so you don’t have to provide any devices. However, you should provide them with the necessary tools for monitoring and planning like social listeners or calendars. 

Collaboration Comes First

All the tools in the world won’t help your remote team’s productivity if you don’t encourage collaboration. And, since you are the main connection between all the team members, you have to be the one to make the introductions and bring people together. 


To create a friendly atmosphere, you may want to invite the team for a virtual get-together from time-to-time. Also, allow them to use collaborative tools that are easy to understand and don’t stifle creativity and innovation.  

Create Processes & Document Them

Social media is a fast-paced work environment, so your team needs to know how to react if a new trend shows up or if they identify new opportunities for your business. Also, it helps to have a well-defined hiring process since you won’t be working with the same people all the time. 


Create documents that describe these processes and make them easily accessible to newcomers. This way, you won’t have to repeat the training process every single time. Plus, as you improve processes, it’s easier to adjust the existing documents and make an art out of working with a remote team. 

Key Takeaways

Small businesses tend to have it rough when it comes to budgets, so it’s only natural to look for innovative ways to save money for your business. A social media remote team is such a method and, according to predictions, it may become the norm in the near future. So, you’re not just saving money, you’re also ahead of your time by implementing futuristic processes that may put your business on the map.