SEO for Youtube: 5 Steps to Optimize Your Videos

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Social videos are dominating the internet and social networks. Increasingly, we see the trend of content in this format increasing. In fact, it’s not for nothing that YouTube is the most popular social network. Companies with modern video production strategies like Value Imagery in Byron Bay are going beyond just providing promotional and gimmicky content.

Video content is certainly an essential element when it comes to your presence in social media. Incorporating your content with visual elements, especially if you are just starting out can raise your brand awareness and help you generate new sales. Companies with modern video production strategies are going beyond just providing promotional and gimmicky content. Creative agencies come up with creative storytelling and branding for your products that are cost-effective and efficient. Check out video production services in Sydney which has the agility to take on any video production project.

However, YouTubers and brands that use the network need a strategy. It’s not enough to just post a cool video. You need to understand SEO. Contrary to what many people think, YouTube also works as a search engine and therefore also needs optimization.


Knowing the right SEO strategies for YouTube, you will be able to have a good positioning in the ranking of this platform and, consequently, will increase your views. Want to understand better? Read more about:


  • What is SEO for YouTube;
  • 5 SEO Strategies to Optimize Your YouTube Videos.

What is SEO for YouTube?

If you don’t know what SEO for YouTube is, maybe you don’t know what SEO is either. First, let’s explain this concept.


Search Engine Optimization (SEO) is a set of techniques designed to improve the ranking of a website in search engines. Generally, when you talk about SEO, you talk about Google. After all, this is the most famous and most targeted search engine in the world.


SEO involves a series of practices that range from content production and design to more technical programming issues. The more optimized your page is, the more relevant it will have in the eyes of the algorithm.


However, SEO techniques are not only used in search engines like Google. They can and should also be followed in other search systems that involve videos or images, such as YouTube, for example.


The goal of SEO for YouTube is to deliver an even better user experience for everyone. Therefore, it is important that your channel and your videos are optimized. This is how YouTube will understand that your content is of quality and that it deserves to be highlighted.

5 SEO Strategies to Optimize Your YouTube Videos

It’s important to know that YouTube takes factors such as the user’s browsing and search history into account when customizing the results page. On this issue, you won’t have much control.


However, it is possible to improve your chances through SEO techniques. After all, the algorithm also adopts engagement and channel quality criteria to rank the results. So don’t underestimate the power of SEO on YouTube.


Let’s go-to strategies?

1. Set the video keyword

Your keyword choice is essential for people to find your content. With it, YouTube identifies the theme of your video, indexes its content, and helps users to find it easily. For this to happen, you must use it in specific fields, such as the video title, tags, and description.


But first, you must do keyword research. It is important that it is related to your video, otherwise, you will get bad results that will hurt your channel. To start the search, you can do the following:


  • Use YouTube’s autocomplete search tool: through it, you can find the most searched terms on the platform to get keyword ideas;
  • Benchmark: Analyze videos of your most successful competitors and see what terms they use the most;
  • Analyze your channel statistics: within the traffic source information are the terms that were most used by people who arrived at your videos. Use this information to get ideas and insights;
  • Use Keywords Everywhere: This is a free Google Chrome extension that shows an estimated monthly search volume on Google and YouTube.
  • Any of these tools and strategies can help you define your keywords. So, get to work!

2. Create a good title

Once you have your keyword in hand, it’s time to create a good title for your video. But how should it be done? Well, it is essential to remember that a well-optimized title must contain your keyword. And according to studies done by Briggsby on SEO for YouTube, the best-ranking videos are those that use the exact keyword match in the title. So, pay attention to this.


Also, avoid writing titles that are too long. The same survey found that videos with the most objective and concise titles performed best. So, try to create a title with an average of 47 to 48 characters.

3. Use tags in the video

On YouTube, tags (or bookmarks) are an important factor for SEO optimization. Basically, they are used to identify the subjects of a video, perform correct indexing, and even suggest related videos. Remember that suggestions are a valuable source of traffic for your channel as they are a very personalized form of search.


We advise that you use 6 to 8 words for your tags. More than that can confuse the algorithm.

4. Write interesting descriptions

When uploading your video, you will notice that there is a field to fill in with a description. There, talk a little about the main subject of the video, what the person will find and discover there. You have up to 5000 characters to fill.


See some best practices of describing a video on YouTube:


  • Keep the main description information at the beginning of the text, as only a portion of it appears in search results;
  • Use persuasive copywriting ;
  • Include keywords related to the video’s theme;
  • Invite the person to an action, such as commenting, liking, and subscribing to the channel, although you can now buy YouTube comments too.
  • If you like, add links that are relevant to the audience;
  • You can also enter hashtags, but don’t use more than 15.

5. Try to create long videos

YouTube prioritizes longer videos. According to SEO research on YouTube, videos with less than 2 minutes tend to be poorly positioned in the rankings. The average duration of the first positions is 10 minutes. So, look to produce more in-depth content.


Don’t worry about sticking to this rule too much, after all, the important thing is that your video has the quality and adds value to the audience. It’s no use making a long video if more than half the time it’s just bullshit.


Now that you understand some basic SEO techniques for YouTube, you can start optimizing your channel. And don’t forget that the platform’s focus is on improving the user experience. With that in mind, follow good SEO practices, but never fail to prioritize the production of valuable content. That’s the most important.