12 Ways to Build and Protect your Business’s Online Reputation
Online reputation is crucial for business owners. Some individuals might not care about what others think about them, but it doesn’t apply to businesses. Reputation can make or break companies in some instances. Therefore, it pays to invest in the right strategies to build and protect reputation, including the use of reputation management software. Below are 12 ways to help manage online reputation.
- Create fresh content
The first thing to do is publish quality content. It’s useful in establishing authority. The content needs to be clear and easy to understand. It doesn’t have to be promotional. It may include topics related to the industry. Consistently posting quality content allows more people to see the business positively. The best part is it also helps in ranking higher on search engines. Google loves quality content, and it’s one of the standards in deciding how to rank the websites.
- Encourage positive reviews
Most people look for information online before buying products and services. According to surveys, reviews matter to buyers. They read what others say before deciding to patronize the brand. It helps if businesses receive positive reviews. They can entice more people to choose the company over other options. The only issue is the lack of reviews. The key is to encourage previous customers to say something good about the business. Even suppliers and business partners can also do the same. These testimonials can boost online reputation. They’re the first thing people will find while browsing.
- Respond to all reviews
Apart from encouraging good reviews, businesses should also respond to them. Previous customers went out of their way to say something nice. Showing gratitude to them is necessary. Replying to negative reviews is even more crucial. The negative information can hurt the brand. Sometimes, one negative review is enough to make people hate the business. The response should be straightforward but diplomatic. It starts by acknowledging the problem. It helps to explain what went wrong and what the company intends to do to solve them.
Some reviews can be too rude and infuriating. Even with that tone, the response should be professional. It’s a reply made for the business, and it will tarnish the reputation if done harshly.
If the review is incorrect, try to explain what happened and provide evidence. When others read the facts, they can decide whom to believe. The point is that the negative information should get buried with positive ones and reviews play an essential role.
- Move conversations privately
If the reviewer doesn’t give up on spewing hateful comments, it might be time to ask for a private conversation. Not everything should happen publicly. It’s already enough that others knew the initial information. The interaction also revealed that the business cares about what others think. There’s no need for them to know everything. If the reviewer doesn’t feel satisfied, the next step is to have a private conversation. The rest can happen when no one is watching, but the tone should stay the same.
- Use review management software
Identifying all brand mentions and reviews online can be exhausting. There are many platforms where people can leave reviews. Determining all of them before making a response can take time. The good thing is that there’s review management software that can help spot their presence. If there are recent reviews or mentions, the software will immediately send a notification. Google Alert is one of them. It’s better to respond to the reviews right away before it’s too late.
- Utilize review widgets
Review widgets help highlight what others have to say. The snippets of the review can be front and center on the website. They’re the first thing people can see. If they wish to know more, they can click on the review. It helps if the first information available on the website is what other people think about the brand.
- Engage on social media
Social media is where everyone is. Having a strong social media presence can help in building a positive reputation. It also brings the business closer to the target audiences. If there are comments, they require an immediate response like reviews. A strong social media presence can also help in the efforts to rank higher on Google. Social media engagement is among the factors that affect the ranking. Sharing informational posts and starting games are other strategies to entice more people to engage.
- Use videos
Videos may go viral. With quality and creative videos, the business becomes more popular. Publish videos that provide details about the industry. It doesn’t have to be promotional. If the company is about car repair, the videos can talk about anything related to cars.
- Interact with other businesses
Interaction with other businesses is essential in building a reputation. When other companies are willing to build partnerships, it shows how much they trust the brand. Other people will share the same impression. There are many ways to have interaction, and it starts by talking to other business owners.
- Learn from mistakes
Not all reputation management strategies work. Others might fail. The key is to learn from what happened and ensure that it doesn’t happen again. Other businesses that also experienced issues are willing to share what they did. Learn from them.
- Be consistent
In reputation management, consistency is key. Keep doing the strategies that work. After starting some tactics, they have to keep going. Otherwise, it won’t be enough to build and protect the company’s reputation. For instance, if the business decided to post quality content, it should happen frequently. Review response should also be consistent. When responding to a previous customer, other reviewers should have the same treatment.
- Ask help from experts
Going through all these steps can be exhausting. The good thing is that they are experts in reputation management who are willing to lend a hand. With the services offered, the business can easily maintain its excellent reputation. These experts also have the necessary tools like reputation management software to improve efficiency. After succeeding in winning people’s hearts, the company can see a drastic change.
It takes time to build reputation, but it’s also easy to tarnish. Business owners have to work hard to keep it positive and impress more potential customers.