How to Smash Your Fundraising Goals
You might have high ambitions when it comes to your fundraising, and you might want to raise hundreds and thousands of pounds for the charity of your choice. However, you need to put a lot of time and energy into fundraising if you are going to reach your goals and donate a giant sum to the non-profit that you care so much about. Then, here is a small guide that could help you to get started with your goals.
- Find an Interesting Sponsorship Opportunity
It is a tall ask to get people to part with their hard-earned money for no reason. Although some people are happy to make a donation to a charity if you ask them to, they are more likely to donate to a charity of their choice directly. To make sure that they give their money to yours, you should find out about interesting sponsorship opportunities in your local area and the country. This will help you to grip the attention of would-be donators and inspire them to donate- as well as to research fundraising opportunities of their own. For instance, people are more likely to donate through you if you take on a challenge that is out of the ordinary for you. For instance, if you are not a very active or sporty person, signing up to run a marathon can be an exciting change to see someone test their limits and put a lot of hard work into fundraising. For instance, you might decide to run a marathon for charities such as Macmillan.
- Get the Word Out
You will not be able to gain sponsors if no one knows that there is an event to sponsor, though. Although you might feel shy about your upcoming challenge, it is vital that you have the confidence to speak about your experience and about all the training that you are doing for it. By talking about your fundraising efforts with pride, it is likely that you will be able to inspire more people to donate. For instance, you might decide to discuss your event at work or at a local social group. Even better, you should utilize digital platforms such as social media to get the word out about your fundraising attempts. This shareable content will have more reach than real-world promotion, and you might even allow people to donate with a click of a button.
- Know About Your Charity
However, people often want to know what exactly they are donating to. They may be suspicious or wary about donating to your cause if you do not know much about the non-profit that you have chosen, including the details of what they do on a day-to-day basis. This means that you should take some time before your event to research your charity, check it is registered, and speak to representatives who may be able to answer your questions and the questions of people who are interested in donating money to you and giving you the sponsorships that you need to reach- and even exceed- your fundraising goals.
Georgina Monk
Since leaving university with an English and Creative Writing degree, Georgina has worked as a freelance copywriter, writing articles on everything from business technology to charitable giving. As well as running her own blog and performing in and writing plays, some of which have been staged in local theatres, she also volunteers at historical houses and enjoys getting out into nature.
