5 Essential Tips for Picking Corporate Signage
Corporate signage is more than just a logo on a wall—it’s a key part of your brand identity and how customers perceive your business. However, choosing the best corporate signage requires careful consideration of design, materials, and placement.
To make sure your signage effectively represents your brand and serves its purpose, it’s important to focus on a few essential factors. This guide will cover five crucial tips to help you pick the perfect corporate signage for your business.
1. Choose the Right Type of Signage
There are many types of corporate signage, so it’s important to pick one that fits your business needs. Outdoor signs, such as storefront signs and billboards, help attract customers passing by. Indoor signs guide visitors, highlight promotions, or display important information.
Consider illuminated signs if your business operates at night. Digital signs allow you to update messages easily, while traditional printed signs are cost-effective for long-term use.
Think about your business location and target audience when selecting signage. A well-chosen sign makes your brand more visible and improves customer experience.
2. Prioritize Readability and Font Selection
The font on your signage should be clear and easy to read from a distance. Simple fonts like Arial, Helvetica, and Times New Roman work well. Avoid fancy, decorative fonts that may be hard to read quickly.
Font size matters too. Larger text ensures readability, especially for outdoor signs seen from a distance. If your sign includes additional details, make sure important words stand out.
Spacing between letters and words also affects readability. Crowded text is harder to read, so leave enough space for clarity. A well-designed sign helps people absorb information at a glance.
3. Select Colors That Reflect Your Brand
The colors on your signage should match your brand identity. For example, fast-food businesses often use red and yellow to attract attention, while banks prefer blue for a sense of trust.
High-contrast color combinations improve readability. Dark text on a light background or vice versa makes signs easier to read. Avoid using too many colors, as this can make the sign look cluttered.
Consistency in color choice across all signage strengthens brand recognition. Your company’s colors should immediately be associated with your company when they are seen by your customers.
4. Opt for High-Quality and Weather-Resistant Materials
Corporate signage should be durable, especially if placed outdoors. Materials like metal, acrylic, and aluminum withstand different weather conditions and last longer.
For outdoor signs, choose UV-resistant coatings to prevent fading from sun exposure. Waterproof materials protect against rain and moisture. Indoor signs do not need as much protection, but using quality materials ensures longevity.
Investing in high-quality signage reduces maintenance costs and keeps your business looking professional. A sturdy, well-made sign creates a positive first impression on customers.
5. Check Local Regulations and Permits
Before installing corporate signage, check local rules and permit requirements. Some cities have restrictions on sign size, height, lighting, and placement. Violating these rules can lead to fines or required modifications.
Contact your local business authority or city office to understand the guidelines. If your signage includes digital screens or lighting, ensure it follows zoning laws.
Getting the right permits before installation avoids legal issues and ensures compliance with regulations. Following these rules helps your business operate smoothly without unnecessary delays.
Plan for Regular Maintenance and Updates
Regular maintenance and timely updates keep your corporate signage looking professional and effective. Invest in upkeep to maximize the impact of your signage and keep your business looking its best!
