Your Baby Could Be The Next Gerber Baby

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Disclosure: This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #GigglesAndWiggles #CollectiveBias

Make sure to head to Target to purchase Purina and Gerber products.

  • Every parent thinks their baby is the next “Gerber baby” and every year Gerber parents anxiously await the announcement of the next Baby Search. Now in it’s 8th year, Gerber is ready to shake things up and to make sure that this program is new, relevant and bigger than ever. This year’s program will leverage social sharing for parents to enter their baby’s photo using the #GerberPhotoSearch2017. will feature a dedicated promotional page, announce surprise and delight weekly contests, and share many of those precious photos of babies. One Grand Prize winner will receive $50,000 plus the title of 2018 Gerber baby. Parents may enter a photo of their baby for a chance to be the next Gerber Baby who may be featured in paid media and Gerber’s social channel. The grand prize winner will walk away with $50,000.
  • Additionally, there will be Six (6) weekly winners for a special Baby & Pet photo search (#GerberGigglesandWiggles). Each weekly winner will receive a $500 prize pack, 1 year supply of Gerber baby food (valued at $600), 1 year supply of pet food (valued at $540). Parents may enter a photo of their pet and baby for a chance for the weekly #GigglesandWiggles winner and will be featured on or social media channels for the week.
  • Information about Gerber’s Photo Search: – Please make it clear to your readers that to enter this portion of the competition the photo only needs to include their child
    • Photo search begins on 9/13/17, ends 10/27/17
    • Eighth annual Gerber Baby Photo Search
    • People may enter by posting a photo of their child on Instagram (must be a public account) using the hashtag #GerberPhotoSearch2017
    • People can enter up to 10 times
    • Grand prize is $50,000 – can be used to child’s education
  • Information about the Giggles And Wiggles Purina/Gerber Photo Search: – Please make it clear to your readers that to enter this portion of the competition the photo would need to include pet and baby
    • Additionally there are six (6) weekly winners of Giggles and Wiggles prize packs, one winner chosen by judges each week of the photo search
    • A qualifying entry for the Giggles and Wiggles Photo Search would be a photo of both pet and baby
    • These entries should use both #GerberPhotoSearch2017, and #GerberGigglesandWiggles
    • Each weekly winner receives:
      • $500 Cash prize pack, a 1 year supply of Gerber baby food (valued at $600), and a 1 year supply of Purina pet food (valued at $540
  • Please tell your readers to refer to the Official Rules for additional information. A link will be provided prior to posts going live.
  • Include abbreviated rules:
  • NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.) and Puerto Rico, who are 18 years of age or older, have a valid Instagram account and/or email address, and are parents of a child 48 months of age or younger and meet certain background check requirements. Enter search by: 11:59:59 pm ET on 10/27/17. For Official Rules, including eligibility and entry requirements, judging criteria and prize descriptions, visit Void where prohibited.