The humble business card can be a very powerful marketing tool. It’s important to network in business and your business card is the easiest way to pass on your details so people can follow up with you afterward. You can also leave them in a lot of different places where potential customers might find them. 

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It’s very cheap to buy business cards, making them a great marketing option or new business with limited funds. However, they are only effective if you get the design right and make them memorable, which is often easier said than done. You only have a small space to work with, after all. If you are designing your very own business cards, these are some of the important things you should include. To get the best value it is important to find wholesale business cards.

Your Contact Details 

The most important thing to include is your name and your contact details. The whole point of giving out a business card is so somebody can get in touch with you, so you need a phone number or email address at least. If you can add a few different options, that’s better than just having one. Make sure that they are readable, but don’t make them too big because you need space for other things on there too. 

Your Website

Business cards are also a very effective way to drive traffic to your business website, so you should include the address if you can. If you want a more modern, stylish business card, consider using a QR code generator to create a unique link to your website instead of including the full address. It’s much easier for people to quickly scan a QR code that takes them right to your website instead of having to type out the full address. It also looks a lot more professional if you use a QR code. 

A High Quality Image

A boring white business card with text and nothing else isn’t likely to excite people and make them want to know more about your business. It’s always a good idea to include a high quality image that gives people a clear idea of what your business is all about. Finding the right image can be tough because photos don’t always display brilliantly in such a small space. Landscapes can sometimes work, but don’t go for anything too complicated because the detail will be lost. Find something simple but interesting, and make sure to include your logo too. 

A Map

If your business has a physical location, you should consider adding a small map to the back of your business card. Driving foot traffic to your store is tough and sometimes, it’s because you are difficult to find. A simple map will help you get over that hurdle. You could also use a QR code on the card that links straight to a Google Maps page, so there is no way that the customer can get lost. 

 

If you get all of these elements into your business card, you can create something that will generate a lot of new leads for your business.