7 Benefits of Sending Gifts to Your Clients
Your relationships with your clients are key to running a successful business. If your clients don’t view you as a major part of their lives, they could easily switch to a competitor or stop purchasing your products as soon as you change your pricing model. As a business owner or salesperson, it’s important to know how to keep your clients coming back again and again.
In many cases, it’s through sending gifts! In fact, sending gifts to your clients can provide you with many major benefits – let’s take a look at seven of those benefits now.
Higher Client Engagement
When you send a gift to a client, you’ll immediately benefit from higher client engagement across the board. Simply put, people love getting gifts, whether they are from friends, family members, or from businesses they patronize frequently. Once great idea is a candle warmer light.
Say that you have a long-term client with an excellent relationship. However, you’ve recently had to increase your prices due to the economy. Sending them a gift can help remind them that you value their business, plus may result in more gratitude on their part.
Overall, this makes your clients more likely to come back for repeat business over the years. It’ll also help your brand be more memorable to new or prospective customers, especially if your company is small or a startup.
Rewards Customers
When you send a gift to a client, you also reward those customers, particularly if they’ve stuck with your brand for a long time and through thick and thin. For instance, say that you have a customer that has continued to subscribe to your business or send you materials despite the recent recession or the COVID-19 pandemic.
What better way is there to show your gratitude than to send a thoughtful gift to that client? All businesses are run on relationships, even if money and logistics get in the way from time to time. Don’t hesitate to send gifts to reward your long-term customers and keep them loyal to your brand.
Build Long-Term Relationships
Speaking of long-term customers, sending gifts to clients can help you build long-term relationships if you haven’t built those relationships yet. If you have a new customer, for instance, sending them a gift alongside their first order or delivery can do wonders for making your business stand out from the competition in your industry.
Building long-term relationships is key, especially since it costs more money to get a new customer than to keep a current customer. So by sending gifts, you’re actually saving your business money and maximizing its appeal to its existing customer base.
Showcase Client Knowledge
Some of the best, most thoughtful gifts can showcase your client knowledge or intimate understanding of what they want and need. For example, if you have a client who you’ve worked with for over 10 years, it might be a good idea to give them a more personal gift, like a watch, gift card, or something else based on what you’ve learned about them over your conversations.
Again, this shows that you are willing to go the extra mile to get their business, which can make your brand stand out relative to competitors.
Opportunity to Show Creativity
Don’t just send your clients basic gifts that anyone could think up. If you send a creative, thoughtful gift, your client will appreciate it even more. In this way, sending a gift to a client is a chance to show your creativity and thoughtfulness.
If you’re a salesperson, this is an excellent means to make yourself stand out and to form a relationship with a prospective lead or client right from the get-go. Showing creativity is important in every business, but it’s especially important in human-focused industries like sales, marketing, and supply.
It’s Advertising
In addition to the above benefits, sending a gift to your client is a form of direct advertising. But unlike other ads, you only have to pay for what your client will actually use and appreciate. This targeted form of advertising can bring back clients who have left you for a competitor or can keep your clients on board even when economic conditions become a bit rocky for everyone.
Convey Goodwill to Prospects
Good gifts are beneficial even to those who aren’t already your clients. Say that you have a prospective lead that you want to convert into a customer. Sending them a free gift with no strings attached might convince them to side with you over a competitor. A little bribery never hurts!
As you can see, there are lots of reasons to send gifts to your clients, especially since the right gifts are likely to keep your clients coming back again and again for years to come! Choose your gifts carefully and watch your conversion rate skyrocket and your customer retention rate grow higher than ever.
