How to Make Your Brand More Visible on a Budget
Brand visibility is one of the most important factors for success, in almost any conceivable business. If more people know that your brand exists, more people will be potential customers. As people see and engage with your brand more regularly, they’ll have more positive feelings toward it and trust it more. Put simply, the more visible your brand is, the more successful you’re going to be, all other factors being equal.
The problem is achieving brand visibility can be difficult, especially for a small business owner or an entrepreneur just starting out. How can you increase the visibility of your brand on a relatively tight budget?
Problems of Budget
If you had an infinite amount of money to spend, there would be no cap on your brand visibility. You could invest in brand-centric advertising in practically every available medium, dominating every commercial break, every billboard, and every digital space.
Since no one has an unlimited budget, marketing becomes an exercise of cost efficiency. It’s about how and where you spend your money.
With that in mind, how do you make your brand as visible as possible when you’re on a relatively limited budget?
Brand Marketing Tactics That Can Help You Make the Most of Any Budget
These are some of the most important brand marketing tactics that can help you achieve success, even with limited funding.
- Explore new territory. First, try thinking outside the box. Too many marketers, including experienced ones, disproportionately focus on highly popular and easily accessible channels. But there are many marketing and advertising options that deviate from the norm – and can help you boost your brand visibility in inventive ways. For example, instead of paying for a radio commercial or a magazine ad, you could invest in a truck wrap. If you wrap your own vehicle, you can advertise your business on your way to and from appointments. If your business isn’t very mobile, you can wrap someone else’s vehicle and pay them in exchange for advertising your business.
- Focus on free and inexpensive channels. Aside from that, focus most of your attention on free and inexpensive channels. Posting on social media is free, but could introduce you to millions of people. And if you want to boost one of your posts, it’s relatively inexpensive to do it.
- Ask for referrals and word of mouth recommendations. You can also tap into your strengths as a provider of quality products and services by requesting referrals and word of mouth recommendations. If your customers are happy with your performance, ask them to leave you a review, recommend you to a friend, or send other people your way. Referral marketing isn’t super scalable, but it is highly cost-efficient.
- Get more value from your existing customers and fans. Along similar lines, try to get more value out of your existing customers and fans. Instead of investing time and money exposing your brand to new people, use email marketing, social media, and other channels to keep your brand top of mind with people who already know you.
- Develop more content. Content marketing has been a dominant marketing strategy for more than a decade – and for very good reason. It’s inexpensive and accessible, yet it can yield immensely powerful results. With the right strategic approach, even something as simple as a company blog can help you generate more organic traffic and conversions.
- Partner with other businesses. If you operate locally, consider partnering with other businesses. You might be able to bundle services together or advertise on each other’s behalf. At the very least, you might be able to get some tips on how to increase your brand visibility from other entrepreneurs who have more experience in the region.
- Collaborate with influencers. Influencer marketing is a rich field with plenty of opportunities for brand promotion. It’s relatively inexpensive if you target modest influencers, and it allows you to target your audience with pinpoint specificity.
- Get involved in the community. Get involved with the community as well. Attending local events, volunteering for local charities, and generally engaging with your neighbors can be a meaningful way to make your brand more visible and boost your reputation simultaneously.
- Network. Professional networking is valuable for all sorts of reasons, and it can assist you in many of the tactics listed above. The more people you meet, the more brand recognition you’re going to get, and the more opportunities you’re going to discover.
Even if you have a marketing budget of zero, there are strategies and tactics that can help you increase the visibility of your brand. If you offer quality products and services, and you’re willing to put in the effort, you can elevate your brand to new heights.