Maybelline Super Stay Lipstick Class Action Lawsuit

Maybelline Super Stay Lipstick Class Action Lawsuit

Maybelline has been hit with a class action lawsuit claiming its “Super Stay” lipstick and lip gloss don’t last as long as promised. The complaint accuses L’Oreal SA of falsely advertising the staying power of both products, which sell for about $9 each.

According to the Maybelline Super Stay class action lawsuit, filed by three women in Manhattan federal court, L’Oreal and Maybelline make “misleading, inaccurate and deceptive” advertising claims regarding its “Super Stay 14HR Lipstick” and “Super Stay 10HR Stain Gloss.”

The products are advertised as having “super staying power” that “won’t fade,” but that’s not the experience the Plaintiffs had with the products. According to the class action lawsuit, “the Super Stay products do not remain on the wearer’s lips for the extended periods as advertised” and “wear off and fade after only a few hours of wear.”

The Maybelline Super Stay lipstick class action lawsuit is seeking more than $5 million in damages for a proposed class of consumers who purchased the makeup based on advertising statements about their “super staying power.” It is alleging unjust enrichment, breach of warranty and violations of various consumer-protection laws.

Go HERE to find all the details.

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  • Brandi

    I was never one who bought into the whole “class action lawsuit” thing and usually even if I had purchased the product I was just like oh well, you live and you learn and I got some use out of the product so I did not care that I had wasted the money. However, I did purchase two of these products and was very displeased. I was so excited to get them and try them and when I did I was very let down and that hurts when you are paying so much for a product. I still will probably not participate in the lawsuit but I’m glad someone made them take responsibility for their actions.