5 Key Business Growth Trends for 2022

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The year 2022 is not even halfway through, and the business industry has already shaken the world with some loud news headlines. Elon Musk bought Twitter, Netflix has shown the first drop in subscribers since ever, and the Russian aggressive war against Ukraine is said to seriously damage the world grain trade and food security. It’s important to keep up to date with trends when running a business, so here are the 5 most important trends that will help your business grow in 2022.

E-Commerce Growth

The COVID-19 pandemic changed the way we do shopping. Because of lengthy lockdowns and many people trying to avoid public places, more purchases shifted to e-commerce. According to Statista, before the pandemic, only 7% of grocery shopping was done online. At its peak, online grocery retail reached 10%. The same tendency prevailed in other markets and countries. The whole e-commerce share of total retail in the United Kingdom got as high as 31% before settling down to 24% on January 31, 2021.

And the growth isn’t going to stop. In 2021, online shopping was accountable for 20% of retail share worldwide, and the number is supposed to go up to 22% in the year 2024. With 88% of retail executives naming e-commerce acceleration as their priority, going digital is a question of survival in the nearest future.

Luckily, businesses don’t need to pour lots of money into developing their online stores. You can use Shopify to design your store at a low cost or use marketplace giants like Amazon or Walmart to bring your goods online. To further enhance your online presence and brand image, consider partnering with an ecommerce branding agency that specializes in creating distinctive, engaging digital identities for ecommerce businesses.

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Social Media Marketing on the Rise

One can rarely find a business without social media presence today. In 2022, the six largest social media platforms got an average of 12,1% audience growth, with Instagram in the lead with 21% more users than last year. With people spending almost 24 hours a month browsing social media, it’s a too good opportunity for businesses to overlook.

It is a great entry point for clients to discover your business. With targeted advertising and many content formats, businesses get creative, making unique and engaging ads that hit right on target.

Another use of social media is developing and maintaining a brand identity. This is a perfect place to express your brand’s philosophy and style with creative visuals and copywriting. Though it sounds like it will cost a fortune, there are many ways to cut down expenses while making beautiful and engaging content. Marketers can use canvas free template or online visual editors that don’t cost too much and are easy to master.