Cost-Effective Strategies That Can Help You Grow Your Business
Many businesses have experienced rapid growth in the past few years—and your business could be the next one to follow in their footsteps!
The US Chamber of Commerce pointed out that the growth of small businesses has been evident across the board and even across every industrial sector. Experts stated that the businesses with the largest growth were part of the retail, transportation, and warehousing sectors because they were able to easily reach their customers online.
Likewise, your business can also achieve growth with the help of the right strategies. The good news is that you won’t need to break the bank to grow your business through the following tips:
Build an email contact list
Email marketing is a tried and tested strategy that can help you connect with consumers and grow your business.
If you’re just starting out, Business News Daily recommends building your email list by placing catchy calls to action to sign up for your promotions on two to four spots on your website, such as through a pop-up, your homepage, and contact page. You can then entice these people to sign up and read your emails by offering a free e-book that you made, an online workshop, or even an exclusive newsletter. Through this strategy, you can constantly communicate with your consumers for free.
Create video content
Those who are savvy in social media can also create targeted content to attract online consumers.
After all, YouTube is the second-most used search engine because more people are using the platform to learn things as well as for simple entertainment. This can be advantageous for businesses that are looking for new customers because you can make entertaining or informative video content to attract people to your platform. With the help of a camera or even just your phone, you can show viewers how to use your product or even share customer testimonials about your services.
Host virtual events
Aside from doing video content, you can also earn the trust and loyalty of your clients by hosting virtual events.
Virtual events are recommended by LHH for building business relationships because they allow you to create high-touch moments with clients from various locations. Even if you’re talking to each other through video, you can engage your clients by being clear and thoughtful about your messages. Given that you won’t be spending money on venue and food expenses, you can even send simple freebies or provide game prizes to encourage people to sign up for your event.
Improve your customer service
Even if you have lots of competition, you can gain the loyalty of consumers by simply providing good customer service.
CIO emphasizes that customer service is a factor that can strategically drive your growth, especially now that the majority of consumers prefer to interact immediately and resolve complex problems with business staff. As such, CIO recommends assessing your customers’ entire experience with your brand to check where you can be more accommodating or consistent. For instance, you can build a script that you or your employees can use during sales to improve the experience of the consumers and make them feel well-accommodated during the process.
If you want to drive the growth of your business, you need to know what your consumers want. By listening to them and meeting their needs, you can attract more consumers and encourage existing ones to support your business continuously.