Selling digital art is becoming extremely popular today as it offers artists a number of benefits. One of the most important advantages for artists who want to make money is that they can scale their business cost-effectively. It is possible to create a single piece of digital art and sell it over and over again. Artists can also create physical products from their digital art to earn more income. Selling their art online gives artists the opportunity to reach a worldwide audience.
Turn digital art into physical art
There are many different ways to sell digital art, including turning it into physical art. Making art tangible in the form of physical products can make purchasers more willing to buy it. Artists can print their digital art on various products, including home décor, clothing, and kitchenware.
Using a print-on-demand supplier means you only have to order a physical product once a customer places an order. You don’t have to carry any inventory and lose revenue due to stock not moving. This is a low-cost way to gain an income without investing too much.
Choose the right marketplace
There are so many online marketplaces where you can sell digital products that it can be difficult to decide which one to use. It is important to read the terms and conditions on each platform before making your decision. You will want to find answers to various questions, such as what they allow the end-user to do with the digital product.
Certain digital products sell better on some platforms than on others, so you need to find out where your products are likely to sell best. You can sell on more than one platform but be careful not to spread yourself too thin. There is no single platform that provides the ultimate solution – you may decide to sell your digital art on your own website, create a portfolio on Instagram, or run an Etsy shop.
Promote your art on social media
Some artists believe they’re selling out if they have to resort to promoting their art on social media. Others are thankful that they finally have a way of making money from their art. Promotion on social media is an essential part of the marketing process today.
By promoting products on social media, artists have a way to reach a wide audience. The more people who see your art, the more opportunities you may get. People who see your work may want to commission a portrait or other work. You can also sell merchandise and even receive donations on social media.
Passive income doesn’t mean not doing any work other than creating products. Social media marketing involves creating relationships, replying to comments, creating product preview images and many other tasks.
Price your artwork correctly
Pricing your digital artwork will involve looking at what competitors charge for similar work. You can’t just price your work as high as you think it is worth because you may price it too high to sell. Competition is high, and you need to charge a competitive price for a quality product if you want to succeed.
When pricing your work, you should take your material costs, hours you spent, experience and other factors into account. Pricing too low is also a mistake as you may not be able to cover all your costs. Fortunately, you don’t have to charge very high prices to make it a success. Selling the same low-priced items over and over again can significantly improve your income.
Provide superior customer service
When you list a digital download, you upload the file, and customers receive this file when they buy. It is immediately available to them when they make a purchase, unlike when they buy a physical product. However, they are often not as used to buying digital products as physical products.
You may need to make a little extra effort to make the whole process easy and rewarding for them. They shouldn’t ever be confused about what they will receive when they make a payment. You should also need to show them how they can make the most of their purchases. How much you earn is directly related to how much effort you’re prepared to put in, including in your customer service.