5 Useful Tips on How to Grow Your Blog
The importance of a blog is mostly underrated by many businesses who haven’t started one. Everyone fails to understand that blogs are now an essential part of your business. One of the perks of a good blog is that it increases the exposure of your business in search engines.
Owning a blog can help your business be a powerhouse as a recognized industry in your niche and play a major role in generating leads and conversion.
There are thousands of blogs out there, and only a few meet the criterion of being called a standard blog. The reasons why blogs fail to rank on search engines are a lack of valuable content and a lack of promotion.
Valuable and engaging content is paramount to any successful blog. This is because search engines rank blogs according to their relevancy in their niche.
Also, you can’t ignore SEO. And search engine optimization relies mostly on publishing high-quality content. Great attention is given to the user interface of each blog since a blog’s purpose is for the user. Your blog should therefore focus on customer behavior, including their interests and web searches.
5 Key Strategies to Grow Blog
There are a few easy things you can do to boost your blog’s search engine optimization (SEO) and publicity to attract more readers and improve your reach.
Here are five proven methods to grow your blog and increase your lead generation potential.
Listen to your audience
How can listening to your audience facilitate the growth of your blog? What you should understand first about blogging is that without your audience, your blog can’t function properly. Understanding your audience will help you tailor your content to their needs.
One way to do this is to track your social media followers’ activity and comments, as well as online forums, to get inclined to the topics generating the most traffic online. Appeal more to your audience, seek out frequently asked questions and difficult problems your customers are asking and give them viable answers.
When doing this, you should ask yourself thought-provoking questions such as
- Is there something current you can include in your posts to make them more interesting to your audience?
- What kind of language does my audience resonate with?
Make content that is useful to your audience and give them actionable advice so that they will remember you as a reliable source of information.
Include keywords in your pages and posts
Inserting keywords in your texts is crucial for both human readers and search engines. Now, what are keywords?
Keywords can be words or phrases actively being entered as queries in search engines. Sometimes, finding the right keywords for your blogs can be tiresome and complicated. And to get high-quality keywords, here is what to do.
The first step is to carry out extensive keyword research on your topic before writing. Also, your goal should be finding out how your target audience identifies your niche and the search terms or hashtags they use to find information about them.
Then, finally, incorporate these terms into your meta tags and descriptions, your content, headlines, lead texts, links, and image descriptions, where appropriate and applicable to the context.
Maximize the readability of your posts
Sites that are quick to load, responsive to user input, and easy to navigate receive higher rankings from search engines.
Keep your blog posts light and interesting to read. Minimize your paragraph length to no more than 150 words and your section length to no more than 300 words. Make your posts simple to understand by including headings and subheadings for each paragraph and incorporating bullet points and lists.
Use images
Adding images and visual presentations to your content adds more value than plain text. Text-only posts are less likely to be liked, shared, and commented on than posts with visual material. When visual content is employed, more traffic can be generated from picture searches on search engines. Your social media posts can benefit from adding photos, infographics, and videos.
Promote your posts on social media
Advertisement is the cornerstone of any successful business, and a blog is no different. You should know that if your content is not properly promoted, it cannot reach the people who are interested in it.
A good advertisement of your content will increase the influence of your brand and allow you to communicate with a more extensive audience with the assistance of social media. The amount of engagement that your material receives across various platforms will directly correlate to how well it is rated and how visible it is.
One way to promote your posts is by posting your most recent content updates on Twitter and Facebook, but you should also consider sharing them on Google+, Reddit, Instagram, Pinterest, and Flickr. Additionally, if your content is connected to a company, consider sharing it on LinkedIn.
There’s also the option of uploading your work to social media such as Delicious or Digg, as well as relevant Facebook, Google+, and LinkedIn Groups.
Your work can be republished in several places, including Medium, Tumblr, Bloglovin, Quora, and LinkedIn Pulse.
You should promote your content across various networks at the same time, and you should personalize each post by including your name or pen name.
Conclusion
Creating a good blog with high-quality content and ranking it on search engines isn’t really difficult as people make it seem to be. All you need to do is to be a little familiar with Google’s ranking algorithm and the kinds of searches people conduct.
Hiring a competent SEO specialist or a content marketer can accelerate the success of your blog by a factor of three. Use their phone numbers to find more details about them on PhoneHistory, like their emails, social media handles, or location.
When you work with top-notch marketing experts and writers, you can rest assured that your blog will be regularly updated with high-quality articles and that your site will be promoted utilizing cutting-edge, highly effective SEO strategies.
