5 Things to Consider If You Want to Start a Home-Based PR Business Via Online Freelance Platforms
Are you interested in working in the public relations space? Professionals in the industry develop and roll out PR campaigns, manage crisis communications, keep tabs on media coverage, build and nurture relationships with journalists and reporters, and more.
If you like to write, have good problem-solving skills, and communicate effectively, a PR job might be right up your alley. And there are lots of ways to find opportunities in the industry.
According to one source, more than 57,000 PR firms are in the U.S. this year. So, if you desire to work in the industry, plenty of companies employ PR professionals. But what if you’d rather work from home than out of a corporate office? You could find a PR firm that hires remote workers, start your own digital PR firm, or provide PR services as an independent contractor on one of the popular online freelance marketplaces.
Continue reading to learn more about the latter option — starting a tech PR agency where you seek out clients on online freelance platforms. You’ll see how easy it can be to get up and running. It’s about starting a PR company without having to do it from the ground up.
FreeUp
FreeUp is an online freelancing platform you can use to start your PR business. It’s a marketplace where companies find and hire freelancers for various projects. You can apply for jobs once you apply and go through the vetting process. Some of those tasks involve PR or media relations work. It can be a great way to start a home-based PR business.
Upwork
Upwork is an online platform that connects businesses with independent consultants worldwide. You’ll find plenty of PR jobs from clients spanning various industries. Whether you choose projects from businesses that interest you or select any PR projects available on the platform, It’s the perfect way to build a home-based PR business working with clients around the country or internationally. Using a platform will make it easier since you won’t have to hunt for clients. The clients will come to you via the online marketplace.
Fiverr
Fiverr is a popular platform for people providing freelance services. In fact, it connects businesses with freelancers offering services in north of 500 categories. And one of them is PR. It can be a great way to find a handful of clients and build a PR business without having to go out and start something from scratch.
FlexJobs
The people behind FlexJobs recognize that the term “the office” often refers to a “home office” since remote and hybrid positions are becoming increasingly common. It’s a platform you can check out to find jobs in more than 50 career fields, from entry-level to executive-level positions. You’ll find PR posts there, too.
Freelancer.com
Freelancer is another online marketplace you should focus on if you dream of heading your own digital PR firm. There are various PR-related projects you can take on to gain experience and make money while doing so. There are plenty of opportunities to build a PR practice.
These are just some of the online freelance marketplaces you can use to take on PR projects. If you’re interested in the PR space, it makes sense to use online marketplaces. You’ll find businesses looking for skilled freelancers to help with their PR needs.
In this digital era, one of the developments impacting the PR industry is AI. And there are some good examples of industry players with an aggressive media relations approach powered by AI. One thing to remember when working on online marketplaces is that each has its own AI policy. Some accept some AI use — like generating ideas — while others prohibit it outright. But there’s no denying the potential of AI in public relations. You can definitely stand out by building a tech public relations firm.
