Wal-Mart Great Value Immunity Class Action Lawsuit

A federal class action lawsuit claims Wal-Mart falsely advertises that its “Great Value Immunity” powdered drink mixes are natural and contain real fruit.

According to the class action lawsuit, the front label of Wal-Mart’s Great Value Immunity products contain a variety of deceptive tactics designed to appeal to consumers seeking “healthier food,” including pictures of fruit and statements like “Sugar free, low calorie,” “5 calories per serving,” antioxidants A, C & E to support a healthy immune system,” and “natural flavor.” Even the name itself – Great Value Immunity – is designed to mislead consumers, the class action lawsuit says.

The truth, according to the lawsuit, is that the product does not contain any fruit or any natural ingredients expect for “natural flavor,” which is defined by the FDA as an ingredient “whose significant function in food is flavoring rather than nutritional.” The class action lawsuit further claims that the antioxidants in the products are derived from food additives.

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