How To Get A Nootropic To Market
Unlike many supplements and other drugs, nootropics have a different route to market. While all the ingredients will have been thoroughly researched and tested, these cognitive enhancers won’t need the same approval that other drugs and supplements need.
Nootropics are the coverall name for nutritional supplements or drugs that are either synthetic or natural that are designed to enhance cognitive function.
Cognitive function enhancement might be referred to in a couple of ways: improved focus, higher energy levels, productivity, and creativity enhancement.
You may also see that some of the ingredients included in some nootropics will be formulated to help reduce stress and leave people feeling calmer. Those are phenibut capsules, rosacea, ashwagandha and L-theanine.
Photo by Romain Vignes on Unsplash
What does the market for nootropics look like?
The nootropics market has seen considerable growth in the last few years and is expected to boom between 2022 and 2028. Grand View Research reported that the expected revenue for the nootropics market would be 29.24 billion by 2028.
There are currently ten huge brands within the nootropic industry, but that means there is plenty of space for more.
The largest portion of nootropic sales come online, and people tend to buy their nootropics ins capsules, although powders and drinks are increasing in popularity.
How to market your nootropic
With the right language, you won’t label a nootropic as a supplement, which means it won’t come under the FDA and won’t need to go through the long approval process. It is still worth considering third-party testing, though.
Problem
What is the problem that you are trying to solve? Usually, people aim to solve a problem that they have had themselves. Nootropics have a very specific market and are designed for a couple of things:
- To increase focus for short periods
- To allow people to work longer hours at a higher mental clarity rate
- To feel calm and relaxed in their work
- To have more energy
- To be or feel more creative
So you will lead your marketing with the problem you are fixing, and your product is the solution – just like almost any other product or service on the market.
Samples
The value of free samples is huge when it comes to the nootropics market. People want to try it for themselves before they decide to buy anything or sign up for a subscription (nootropic subscriptions are huge for revenue). Research shows that clinics that received prescription drug samples were more likely to go on to prescribe that medicine. The same applies to nootropics – except this time, you will look to influencers and those who write about nootropics.
Social media, written content, and video content is how you will spread the word – but you should be prepared to send out plenty of samples in order to get that content – and in some cases, pay the content creators too.
Ambition
One common theme for people taking nootropics is that they have the ambition to complete something or achieve something. As well as engaging with people emotionally, you’ll need to tap into that drive to succeed.
Always make sure that any content you put out links your nootropic to that ambition and success, and in many cases, you can use yourself as the first example until you have feedback and responses from the influencers and other users.
Information
It should be just as easy for someone with no idea about nootropics to purchase your product as it is for people who have tested a lot of others. This comes down to the clarity of the information you provide.
You should look to go one step further and offer guides on how to stack the product, what to drink or do when you take it, and even journals so people can track their output in real-time.
Provide the information people need to choose your product – and keep it fuss-free. Keep in mind that people who take nootropics or look into them are hoping to be more productive, and to achieve that, they need everything to be streamlined.
One of the keys is encouraging people to have a balanced lifestyle ahead of taking nootropics or adaptogens because they work better with an encouraging effect.
Message
Firm up your message so that everything about your website, branding and social media is saying the same thing. What is it that your nootropic does? What improvement can we expect to see? And start to create content that feeds into that message. Look at both the main impacts and the other things that the nootropics offer.
A common one is stress reduction: 7 Ways to Relax at Work When You’re Stressed – Budget Savvy Diva.
